Alex is a governance system that runs inside ChatGPT Google Gemini,
structuring executive decisions before execution begins. Alex is in Beta.
"95% of organizations are getting zero return on GenAI"
If you're paying a manager $100k/yr to run 10 projects, you're likely losing $68,000 every year just because there isn't a 'ruler' to measure their decisions.
Alex is that ruler.
The GenAI Divide: State of AI in Business 2025.
That big problem is
Your problem.
You don't understand business models or how leaders think about running their company. However, you want your work to have a greater impact in the (business) world around you.
You need to start thinking like a business owner.
That's where Alex comes in.
Alex does not create content. Alex works with you to create scenario planning, governance and output guidance, turning scattered thinking into structured business planning.
And, Alex can leverage information in your Google account.
Can't I just do this
Without alex?
Yes! (And no.)
Every time you build a business-impacting project (think campaigns, announcements, plans), you no longer start from zero.Alex walks you through a systematic business decision-making for the exact project you are building. (Alex can even integrate with your corporate governance document in Google Drive.)The output isn't a piece of content. It's a consistent structured framework that includes resources and roles from around your organization, along with two guides:
1. Executive business summary
2. Scenario execution brief (structural only)
You are now the author of an executive-level framework for your next project, and you've created executive-level visibility for your work and your career.
What does
alex look like?
To set up Alex, simply create a new Custom Gem, then add the configuration markdown to the Alex Gem.
Most AI tools are for brainstorming; Alex is for governing.
Watch how we initiate a session by stating:
Alex Scenario: Pricing Change Announcement.
Notice the shift in tone—it's now clinical and surgical.
The end of a session isn't a conversation; it's a documented strategic artifact. Here is the Board-level summary for leadership and the operational brief for your teams.
Get started
with Alex.
Alex is available in Operator, Owner and Advisor modes.
Each mode receives all the files to get started, with updates to the configuration file and new scenarios delivered annually (Operator) or quarterly (Owner, Advisor).
All modes receive readme, example workflow and charter files and directives.
| Mode | Features | Best for | Price |
|---|---|---|---|
| Operator | Annual configuration file updates | Individual contributor with static requirements | $79/yr |
| Owner | Quarterly configuration file and business scenario updates. | Manager with growing requirements | $249/yr |
| Advisor | Quarterly configuration file and business scenario updates. Annual 1:1 business Alignment Assessment. | Leader evaluating business growth opportunities | $1,249/yr |
Advisor is not ongoing consulting. It is structured annual refinement aligned to your most material decisions.March 2026: Alex is currently in beta.
Click here for more information on licensing.
Read the Alex Charter here.
All purchases are securely transacted through Stripe, LLC.
All invoicing managed by The New Communicate, LLC.
Your purchase is confirmed.
It’s time to deploy Alex.
Alex v2.0.
RELEASED: MARCH 9, 2026, 07:44 US-EASTERN.
Alex works best on decisions that feel slightly uncomfortable.Before your first run:
Choose a decision with revenue, margin or reputational impact
Complete every section, don’t skip ahead
Document the final framing statementYou’ll receive a short check-in in a few days.
Other questions or feedback? Kindly email Alex.
What’s new
with Alex?
This page updated on March 9, 2026.Current version: Alex v2.0.
RELEASED: MARCH 9, 2026, 07:44 US-EASTERN.
Recent updates and public releases.
March 2026.
| Item | What’s new? | Status |
|---|---|---|
| War | What is it good for (Gemini) | Planning |
| Alex | 2.0 update: ChatGPT > Google Gemini | Released |
| Install | 2.0 update: ChatGPT > Google Gemini | Released |
| Guide | 2.0 update: ChatGPT > Google Gemini | Released |
Alex v2.0.
RELEASED: MARCH 9, 2026, 07:44 US-EASTERN.
February 2026.
| Item | What’s new? | Status |
|---|---|---|
| Alex | 1.0: Initial release! | Released |
| Stripe | Updated the transaction flow for a more seamless experience. | Released |
| Website | Added Alex Charter as an embedded file. | Released |
| License | Added licensing information. | Released |
| Alex | 1.1 release: Alex invocation; Scenario invocation. | Released |
| Alex | 1.2 release: Added Scenarios. Revised install file. | Review. |
Alex is licensed.
Individual Commercial License.
Your purchase grants a one-year, non-exclusive, non-transferable commercial license to use Alex.This license permits:
Use by the named purchaser
Professional use within your organization
Internal reference and application in decision processesThis license does not permit:
Redistribution or resale
Public sharing of the full system
Organization-wide deployment under a single individual license
Team & Leadership Deployment.
If multiple leaders within your organization wish to actively deploy Alex as part of structured decision governance, a team or leadership license is required.For team licensing inquiries, contact: [email protected].
Term & Updates.
Licenses are valid for 12 months from date of purchase.Access to configuration updates, scenario updates and version improvements is tied to an active license term.
Scope.
Alex is a governance system designed to structure executive decision progression within Google Gemini.It does not grant rights to any third-party platforms or AI models.
You have questions.
Alex has answers.
Index
| Type | Description |
|---|---|
| General | Questions and answers about Alex. |
| Billing | Questions and answers about renewals, returns, upgrades, pricing, billing management, etc. |
| Support | Questions and answers about general support, SLAs, product updates, etc. |
General
| Question | Answer |
|---|---|
| What (or Who) is Alex? | In this case, the name Alex was used as it's similar to Pat (from SNL fame) and Alex is short for Alexander, which is a references to an automated email sender used in 2012. |
| Is Alex an acronym? | Yes. |
| Who made Alex? | Hey. I'm Wil. I'm the maker of Alex. For more info, you can go here or here or here. |
| Does Wil use Alex? | Yes! I use Alex in my day-to-day work. |
| Do I need a license? | A single purchase of Alex equates to one individual operator license. Alex is licensed in a per-user model and is designed for personal deployment within businesses. For team or enterprise deployment, contact Alex. |
| Where is the license? | Click here to see the updated license. |
| I have additional questions. | Feel free to contact Alex by email. |
| Are there commands I can use? | Alex, list scenarios., Alex, version., Alex Scenario: [Code], Alex, govern this decision: |
Billing
| Question | Answer |
|---|---|
| Can I get a refund? | I purposefully created this site and workflow to make it not-easy to purchase Alex, with plenty of information leading up to the purchase of Alex and even taking you to stripe.com to fulfill the purchase. Sorry, no refunds. |
| How long is my purchase good for? | One year from your purchase date. |
| What happens after one year? | I sincerely hope Alex is providing value to your career and your businesses and renewing makes obvious sense. If you aren't receiving value, don't renew. |
| Can I upgrade/downgrade my purchase? | Feel free to log into your customer portal to make available changes. |
Support
| Question | Answer |
|---|---|
| Alex isn't working for me. What do I do? | Copy/Paste the conversation with Alex that isn't working and email it to Alex, along with the version number of Alex (Type: Alex, version.). |
| How often are scenarios updated? | I develop new scenarios monthly and release them quarterly, only after rigorous, in-world testing. |
| How often is the config file updated? | I work with Alex daily and make updates to Alex regularly. Some of those changes make it into the production version of Alex, only after rigorous, in-world testing. Config files are released publicly quarterly. |
| I'm on the Operator plan and my configuration file is updated yearly. What version do I get? | The most recent configuration file is included in your initial purchase and your renewal. |
| Is Alex unbreakable? | No. However, breaking it requires intentional, expert-level manipulation. |
Other questions? Email Alex.
War. What's it good for?
In February / March 2026...
The United States attacked Iran.
Alex moved from ChatGPT to Gemini.
Are the two linked? (Yes.)
I recorded my thoughts with light transcription edits below.
Well, good morning. It's Friday, March 6, 2026.It rained quite a bit yesterday and last night. Although this morning, it seems like it's quite nice outside. You'd think that, like, just for a single day of rain that rain boots are probably not necessary. Then you remember you live in New York City, which easily and quickly floods.Anyway, I have rain boots on today.So last weekend, was the first of March. Other than turning over another month, it was significant for Alex... I was planning on a fairly big public push in announcing Alex v1.And then we went to war.Where the war got me sideways wasn't the decision between the Department of Defense dod and Anthropic, rather it was the timeliness of OpenAI message that they have secured a deal with the Department of Defenseopenai.At the time, it seemed like lots of people took a step back from OpenAI and particularly ChatGPT uninstalls. I did the same, thinking that maybe this isn't something I want to support.See, Alex is was using ChatGPT as the backend technology. And using Alex within ChatGPT is was easy. You simply created a Project, uploaded Alex, then Alex is was ready to help with your next planning decision.Since Alex is solely focused on enabling executive decision making governance framework, it's not focused on creating content. And, since there was no content to create, the current model was is really fast. (Which is very important in a decision-making session.)So, back to the war on Iran and OpenAI's rush to work with the Department of Defense...I'm not naive enough to think that there are no defense contracts with other AI companies or technologies. However, I am more concerned about the safeguards that are in place.So I started to question myself during the week. And if I go back and look at the Alex Charter, which, oddly enough, is based off of the Anthropic Constitution... Where do I land with Alex?Do I go forward with it and say, eh... There's government contracts with all these AI vendors. It's not for me to decide on what should be used and what should not be used or how relationships look outside of Alex.And then I think, wait a minute. Isn't part of the reason why I'm building Alex is to reflect my own values and ethics and morals?So, this week I've been looking at what it would take to port Alex over to Google Gemini. It's going to take a little bit of work for sure. However, with the coming Google Gemini + Apple relationship coming, there's another AI safeguard. And I do trust that Apple has user privacy protection at its core.I'm committed to releasing version 2 of Alex with the backend technology ported from ChatGPT to Gemini.
dod: Executive Order 14347
openai: OpenAI amends Pentagon deal as Sam Altman admits it looks ‘sloppy’
uninstalls: ChatGPT uninstalls surged by 295% after DoD deal
How can I try
Alex for free?
The following gives you an idea of how Alex works: Structured, actionable and strategic. However, it doesn't create the full scenario execution without the actual configuration and scenario files.
SCENARIO SNIPPET: PRESS RELEASE
| Item | Description |
|---|---|
| Constraints | Aligns with business model priorities; Reinforces revenue durability; Avoids feature-driven messaging; Includes measurable outcomes |
| Prompt samples | Product/Project name; Target audience; Primary problem solved; Revenue model; Expected revenue impact; Sales review |
| Alex must | Clarify positioning; Confirm margin alignment; Ensure cross-team awareness; Validate quote alignment with business priorities |
| Output | Business executive summary; Press release plan |
| Alex will | Define structure, requirements and checkpoints |
| Alex will not | Write the full press release, write the full campaign, replace the operator |
This snippet is illustrative only. The full Alex solution does not write content automatically. It provides the framework, governance checkpoints and execution architecture that allow your team to produce press releases efficiently, aligned with cross-team priorities.
See it in action
Copy/paste the above table into your ChatGPT, then run this prompt:
Create a press release announcing a new product/service, including outline quotes from a Sales lead, and Executive sponsor and a product lead.
the results
